A case study: Rica campaign for MTN

One Comment

  1. I like the idea, I have to question the results:

    16 spots (as found on Youtube) at R30 000 each (assuming concept+script, cast, director+crew, equipment, location, usage, post etc) = R 480 000.
    Social media management 1 month = R20 000
    Custom tab creation on FB (x 2) = R15 000
    Account and project management = R50 000

    Guesstimate total = R565 000
    Total views (according to the case study) = 6 000

    Cost per view = R94.16

    A lot of guessing on my part, but seems a bit stiff to me…?