22 Jul No Regret Friday
The 1st of July was the the launch of No Regret Friday, an initiative created by SAB to encourage South Africans to be responsible about drinking and driving. The movement calls the public to share their stories about how they’ve been affected by drinking and driving or to simply pledge support for the cause on the No Regret Friday website. Here you can read these real stories, learn more about the movement and get facts on the The National Road Traffic Act. No Regret Fridays has already had more than 1000 South Africans sign up, spread the word however you can. Twitter is a good place to start, NRF is asking anyone spreading the message to use the #NoRegretFriday hashtag in their tweets.
Black River FC is the lead creative agency and Retroviral Digital Communications – Mike Sharman and Melissa Attree – is responsible for the digital component of the campaign.