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Everlast Boxing cinema commercial by JWT



Everlast is a 103 year old boxing brand that has served greats like Ali, Robinson and even a young amateur named Mandela. As a brand, Everlast shares the same value as the sport of boxing – power means nothing without control.


This cinema commercial displaying Everlast’s brand values is by JWT Johannesburg.



Chief Creative Officer: Ben Du Plessis
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Art Director: Sarel Dalport
Copywriter: Freedom Masiba
Agency Producer: Maggie Post/Lungile Maseko
Advertiser’s Supervisor: Gideon Abrahams
Planner: Clive Evans
Account Manager: Annie Lazarevski
Account Supervisor: Diane Fraser
Production Company: VELOCITY FILMS Cape Town, SOUTH AFRICA
Director: Keith Rose
Producer: Peter Carr/Grant Davies
Editor: Eugenie Tancred
Sound Design/Arrangement: Alun Richards
Music: Artist/Title: Black Milk
Cameraman: George Loxton
Lighting: Keith Rose
Post Production: Black Ginger


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