Savanna Social Media Campaign


To reach a target of 20 000 fans Savanna ran a fan recruitment drive, partnering with animal charities – promising fans that once the target has been reached 2 000 blankets will be given to puppies in need. The call to action was simple and the campaign went viral immediately – “Tag your friends, get them to Like our page, and spread the dry!”


The target of 20 000 fans was reached this morning and the page is still growing.

Between 10 and 5