28 Jul Savanna Social Media Campaign

To reach a target of 20 000 fans Savanna ran a fan recruitment drive, partnering with animal charities – promising fans that once the target has been reached 2 000 blankets will be given to puppies in need. The call to action was simple and the campaign went viral immediately – “Tag your friends, get them to Like our page, and spread the dry!”

The target of 20 000 fans was reached this morning and the page is still growing.