28 Jul Feiyue Presents “SHAPES” – An Artistic Window Display Campaign
International footwear brand, Feiyue are running a month long window display campaign in collaboration with Mooks and 4 local illustrators. Starting tomorrow each illustrator will use the window of the Mooks store in Rosebank, Joburg, as a blank canvas for their art. The public are invited to watch the artists as they work to see how they transform the window display into an installation.
The campaign, known as the ‘Shapes’ campaign started overseas in February and South Africa is the latest installment. Feiyue has asked each artist to use their interpretation of the theme ‘Shapes’ to be the inspiration for their piece.
The first local artist to participate will be Gerhard van Wyk. Between 10and5 will be covering the live art-making and getting to know the artists each week.
Here’s our Q&A with Gerhard –
Between 10and5: Let’s start at the beginning – When did you first know you wanted to be an illustrator?
Gerhard: I don’t think I ever had a moment where I knew I wanted to ‘be’ a illustrator. I know that there have been moments when I experienced such joy by looking at drawings and wanted to be someone who can give the same joy to others through drawing kief things.
Gerhard: I studied Information design at the University of Pretoria. The word ‘Information design’ is used to confuse and impress clients so that they hopefully pay me more 🙂
Gerhard: I wish I was drawing all the time. I draw when the inspiration hits and try to do completely different things when it’s not hitting. Like playing guitar or messing around with a old espresso machine.
Gerhard: Pen and Ink.
Gerhard: Johannes Roos (Writer), Louis Minnaar (No introduction needed), Jacob Israel (Music tunes), Maaike Bakker (Drawing and general awesomeness), Jaco van der Merwe (Beat Poet), Nic Grobler (Motion and Cycling), Gerhard Uys (Pictograms), Albert Viljoen (Words).
Gerhard: People sailing like snakes across a concrete floor.
Gerhard: Mountain goat or jock of the bushveld.
Gerhard: Characterised negative space.
Gerhard: Caffeine breaks.
The first window display will be up until the 4th of August when it’s time for the next artist:
5 August – 11 August: Steven & Telri (Paperjet)
12 August – 18 August: Sindiso Nyoni (R!ot)
19 August – 26 August: Nicholas Kerr (Dekor)
And at the end of the campaign you’ll be able to vote for your favourite window design.
You can also follow the campaign on the Feiyue facebook page.