I saw this ad for the first time last night and really liked the idea. South African Tourism’s Sho’t Left campaign promotes local travel through providing special holiday deals in South Africa – Affordable Mzansi Holidays. This longer than usual TV ad aims to encourage a younger generation to explore our country. Sho’t Left sent a number of young trendsetters to explore different parts of SA and filmed them on holiday for the ad.
The featured include Award-winning DJ Black Coffee, rock band BLK JKS, Sama-nominated pop duo The Arrows, tv personalities the Cream Cartel, writer and poet Natalia Molebatsi, graphic designers Am I Collective and acclaimed painter and artist Mary Sibande. They visit places like Hotazel, Kuruman, Modjadji and Kosi Bay. The idea is that whether you turn left or right, there is something worth seeing in SA – “there is no such thing as a wrong turn.”
Does anyone know if there is an agency involved?