The Jupiter Drawing Room wanted to illustrate the Hyundai Elantra’s ‘Next Level’ nature in these tv ads for the car. To do this, they used various moments of ‘one-upmanship’ between two characters throughout history, with the Elantra being the finale.
Copywriter: Amy Auret
Art Director: Anname Boshoff
Creative Group Head: Lucas van Vuuren
Creative Director: Jonathan Beggs
Executive Creative Director: Ross Chowles
Group Account Director: Rowan Eva
Agency Producer: Colleen Christians
Production House: Picture Tree
Director: Alan Irvin
Producer: Darren Gordon
Soundtrack and Final Mix: Rob Roy Music.