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The Jupiter Drawing Room for Hyundai Elantra

[youtube]http://www.youtube.com/watch?v=0CqXCU_RMnU[/youtube]

 

[youtube]http://www.youtube.com/watch?v=Wyv-jWPI384[/youtube]

 

The Jupiter Drawing Room wanted to illustrate the Hyundai Elantra’s ‘Next Level’ nature in these tv ads for the car. To do this, they used various moments of  ‘one-upmanship’ between two characters throughout history, with the Elantra being the finale.

 

Credits:

Copywriter: Amy Auret

Art Director: Anname Boshoff

Creative Group Head: Lucas van Vuuren

Creative Director: Jonathan Beggs

Executive Creative Director: Ross Chowles

Group Account Director: Rowan Eva

Agency Producer: Colleen Christians

Production House: Picture Tree

Director: Alan Irvin

Producer: Darren Gordon

Offline: Left

Online: Blade

Soundtrack and Final Mix: Rob Roy Music.

 



Between 10 and 5