Screen shot

The Jupiter Drawing Room for Hyundai Elantra





The Jupiter Drawing Room wanted to illustrate the Hyundai Elantra’s ‘Next Level’ nature in these tv ads for the car. To do this, they used various moments of  ‘one-upmanship’ between two characters throughout history, with the Elantra being the finale.



Copywriter: Amy Auret

Art Director: Anname Boshoff

Creative Group Head: Lucas van Vuuren

Creative Director: Jonathan Beggs

Executive Creative Director: Ross Chowles

Group Account Director: Rowan Eva

Agency Producer: Colleen Christians

Production House: Picture Tree

Director: Alan Irvin

Producer: Darren Gordon

Offline: Left

Online: Blade

Soundtrack and Final Mix: Rob Roy Music.


Between 10 and 5