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My Day Job: Henriette Rademan | Design Lecturer



Becoming a design lecturer seems like a good career choice – you inspire young minds, you’re surrounded by tomorrow’s great design talent and you get school holidays. But then you remember being a student. Of course there are the exceptions but for the most part (or first year anyway) if you weren’t too hungover to function, you thought you knew better. (I might’ve once suggested to a lecturer that’s there’s more to life than kerning.)


Henriette Rademan lectures 1st year Visual Communications students at AAA school of advertising in Cape Town and has probably taught a few of you a thing or two. She totally disproves the theory that those who can’t do, teach. See HERE. We found out what it’s really like to have her day job:


Between 10and5: Please let us know your official (or unofficial) job title.

Henriette Rademan: Visual Communications Lecturer


10and5: Do you study to become a design lecturer or is it all about experience?

HR: Personally I feel experience in the industry is most important, but the education department also want lecturers that teach a degree to have a degree higher than what they teach. I did a teaching qualification a few years back that is on NQF level 8.


10and5: What does it take to do what you do?

HR: A sense of humour, enjoying being creative and working with young people.


10and5: What’s the most challenging part of your job?

HR: Patience and more patience. I did not get much if it from God. It’s very frustrating when a learner that can do so much better, doesn’t try hard enough, and settles for mediocre results.


10and5: And the most rewarding?

HR: Getting through the day without murdering anyone {ha ha ha}. When my learners enjoy their work and of course receiving awards for their hard work.


10and5: How do you come up with briefs for your class?

HR: I try to keep up with the design trends. Read design magazines, websites and blogs. I do not only keep up with trends in graphic design – design in a broader sense, like interior and industrial design.


10and5:  Are you able to tell in first year who the award winners or successes are going to be?

HR: No, not always. Some learners are hard workers from the start and some blossom later.


10and5: What’s the weirdest thing you’ve found yourself doing in the name of your job?

HR: As the years go by, I find that I’m changing into my mother ~ especially teaching first year, where you are responsible for more than just the curriculum, but also teaching work ethic, time management, and respect ~ help, it will happen to all of you if you teach.


10and5: What’s the most important design rule in your opinion?

HR: Always research and keep up with what’s happening in the design world.


10and5: Something your line of work has taught you that you didn’t already know?

HR: I did not expect to enjoy working with my learners so much. They keep me on my toes and keep me laughing, either with them and sometimes at them.


10and5: What did you want to be when you were growing up?
HR: I always wanted to be a creative, just never expected to become a lecturer. My whole family are teachers – was trying to avoid going in the same direction. But fate had other plans.


10and5: Any advice for those who want to follow in your footsteps?

HR: Enjoy being creative. Get lots of experience. Creativity can take you in any direction. Learn to count to ten, breathe and not kill!


Thanks, Henriette!


If you or anyone you know has an interesting creative job then please get in touch!




Between 10 and 5