The five finalists for the Southern Comfort Creative Exchange competition were voted on by the public and the winners have been decided! Congratulations to Benedikt Sebastian who wins the R12 000 cash prize, exposure in one small seed magazine and will have his design used on a promotional range of branded Southern Comfort merchandise.
Here’s some info about the winner and the inspiration behind his piece – Don’t turn your back on a good thing
Based in Johannesburg with a Bachelors degree in Visual Communication, Benedikt is a multidisciplinary creative who works in various industries on ever changing projects. As a graphic designer and creative he is involved in music, photography, illustration and often collaborates with different people in different genres. His focus is more on conceptual development of projects and writing. Essentially establishing the voice and tone for brands and this and related services involves him in an assortment of projects in advertising, design and other industries such as hospitality, social responsibility, travel and the arts.
The design is inspired by three major concepts to create one holistic representation of Southern Comfort. A Good Thing (the abstract), Mardi Gras (the party) and New Orleans urban-ness (the heritage). The title: Dont turn your back on a good thing implies that Southern Comfort is a good thing and so is everything associated with it. So we have: Good times, party vibes, fun, smiles and happiness. Using a lot of white space and containing everything in the inside, the design emulates activity and a bustle which is typical of any city but in this case due to relevant elements: New Orleans. The design is simple in its message in that it doesn’t mention Southern Comfort outright or in your face, however through the colour use and certain elements one can pick up which brand is displayed.
Tsepo Makate – Boogie Woogie
About: I am Graphic designer residing in Johannesburg and one of my passions is illustrating. I currently work at MetropolitanRepublic and would like one of these days to collaborate with other illustrators on projects just to see how other illustrators come up with their ideas.
Design Inspiration: Celebrating the Southern Comfort life, where music and life flow seamlessly together. The only thing that needs to be done is to Boogie woogie. The colours of cultures that create the pattern of life enjoyed with the closest friends and new ones to be made.
Byron Graper – The Spirit of Mardi Gras
About: I am a 31 year old illustrator/designer residing and working in Durban.
Design Inspiration: When considering my concept for the creative exchange competition I thought… what if I could take all that is “Mardi Gras” and Southern Comfort and somehow mash it together. So… I chose the elements which I thought were the most iconic (and fun to draw) jazz, doubloons, beads, masks etc, and thought….. if these are the elements which are the essence of Southern Comfort/Mardi Gras, then they are the spirit/soul of Mardi Gras. Then I thought…. what if the spirit of Mardi Gras is literally the stuff in the bottle, which when released (in a genie out of a lamp kind of way) becomes a spirit or symbolic character. That’s pretty much it… I tried to capture The Spirit (stuff in the bottle) and Spirit (essence of) Mardi Gras.
Clinton Campbell – Let the good times roll!
About: I live in Cape Town and work as an illustrator, with a passion for typography. I’ve spent the last 4 years with Am I Collective, working on a wide range of local and international projects. I recently joined up with fellow illustrator Miné Jonker to form Studio Muti, specialising in illustration, design and typography. You can see some of my other work at www.studiomuti.co.za
Design Inspiration: For the Creative Exchange project I wanted to play with some iconic elements of New Orleans whilst giving the image an authentic grittiness. I looked at old New Orleans hand painted shop signs for inspiration and tried to retain some of this subtle naivety in my illustration.