Luma birds + bees

Vodacom Birds + Bees

Luma birds + bees


This print campaign by DraftFCB, with photography by Michael Meyersfeld and 3D illustration by Luma, advertises Vodacom’s adult content management system which allows parents to block adult content from their children’s phones. The campaign is called Birds+Bees and the copy reads: How they learn about it should be up to you. The scenes were created using photography and CGI.




Client: Vodacom
Agency: Draft FCB
Illustration: Luma

Executive Creative Director: Gareth Paul
Art Director: Bradley Stapleton
Copywriter: Melusi Mhlungu
Photographer: Michael Meyersfeld
3D Artist: Tim Morar


Birds and Bees


Between 10 and 5