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Case study: iLogic at Vodacom Durban July


iLogic – innovation through logic – did some interesting interactive digital work for Vodacom leading up to and at the Vodacom Durban July earlier this year. These videos show what they did, how they did it and the results that followed.

This is what they say:

iLogic helped Vodacom tap into the VIP appeal and celebrity attendance of the glamourous
Vodacom Durban July.

iLogic’s team developed innovative RFID podiums, linked to Facebook that were placed strategically around the event. Automatically snapping pictures of the beautiful people and sharing a glimpse of the glamour of the occasion in realtime on the Vodacom Facebook

Watch the video for more details on how iLogic’s propeller-heads harnessed celebrity appeal – sharing over 1000 images and connecting with thousands of fans of the Vodacom Durban July on Facebook.
Credit for the Vodacom Durban July RFID is given to the full iLogic team for all their efforts in making this an innovative and successful campaign.


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