15 Sep Sunglass Hut – Gareth Cliff
Gareth Cliff has been in hot water lately over a comment he made on his radio show. Canvas were quick to use the opportunity for a tactical ad for Sunglass Hut. They said,’With all the controversy surrounding Gareth Gliff’s blunder about young girls we thought it was the perfect opportunity to run an ad for Sunglass Hut, SA’s leading sunglass outlet, and suggest Gareth Cliff may need a pair of dark shades to stay incognito for a while!’
CREATIVE DIRECTOR: MICHAEL IPP
COPYWRITER: JOEY CAMERON
ART DIRECTOR: MICHAEL IPP
The story behind the ad: Gareth Cliff was reported to the BCCSA for sexist comments after he praised AIDS activist Angela Larkin for starting her good work at such a young age, saying, “girls of 22 usually do nothing but lie on their backs with their legs open”.