This video was made by Green Renaissance for Woolworths in support of rhino conservation, and Woolworths’ campaign to raise funds through the sale of rhino-themed reusable shopping bags. The bags also provide employment for the machinists at Isikhwama, an enterprise development project supported by Woolworths. The PSA follows the story of Magrieta, the manager of Isikhwama, who had never seen a rhino before.
Here’s how you can help save the rhino from extinction:
1. Buy a “rhino” bag at your nearest Woolworths store. Ten rand from the sale of every bag will go to the World Wide Fund for Nature (WWF) for rhino conservation; and / or
2. Get a MyPlanet card at any Woolworths store or online at myplanet.co.za Choose EWT MyPlanet Rhino fund as your beneficiary. Every time you shop at Woolworths, or any of the partners, a percentage of your purchase will be donated to the fund at no cost to you.