Sandton City in Johannesburg hosted the annual Joburg Art Fair over the weekend of 22 – 25 September.
We’ll be releasing a couple of photos from the weekend, herewith the first from the products showcase Southern Guild
Each year 45 diverse talents are invited to produce new work, which showcase as a collection, under the Southern Guild brand, premiering at the FNB Joburg Art Fair.
The list includes the most inspiring furniture designers, including long established names, the biggest stars in the country and promising up-and coming-talents, and encompasses the most important figures from the worlds of art, architecture, fashion, jewellery, craft and fashion.
South African design is artisanal, hand made and cerebral and our designers work in a very personal, exploratory way with deep relevance and authenticity and little interest in passing trends. Southern Guild encourages collaboration, discourse and mentorship, and has an aim to stimulate and provoke the industry. It has become a benchmark for quality and originality and cohesively and comprehensively showcases the pinnacle of contemporary design in this country. By the end of 2011, Southern Guild will have launched over 150 new high-end design products into the marketplace.
The collection is curated and directed by Trevyn and Julian McGowan of Source, the leading agency for the global sales of South African design. This year they are honoured to announce Southern Guild’s partnership with Arcelor Mittal South Africa, the continents’ premier steel producer, ensuring the advancements of the arts in this country. CEO, Ms Nonkululeko Nyembezi-Heita believes in the growth of the manufacturing industry and finished goods market in contributing to job creation, and she is excited and encouraged by the possibilities for the future of the South African Design Industry.