03 Oct Net#work BBDO – It all comes down to this for the Proteas

[youtube]http://www.youtube.com/watch?v=H2N2I_KqiTI[/youtube]

A multi-platform ad campaign for Cricket South Africa by Net#work BBDO. To create hype and excitement around the upcoming cricket season, Net#work launched a campaign with the tagline “It all comes down to this” featured on all the campaign elements –  TV, radio, print and on-site activations. Here are the TV and radio ads for you to watch/listen to. Let us know what you think.

Credits:

Deputy Executive Creative Director – Graeme Jenner

Art Director – Donovan Goliath

Copywriter – Jeff Tyser

Director – Keith Rose

[youtube]http://www.youtube.com/watch?v=fz4TPe0ZY4c[/youtube]

[youtube]http://www.youtube.com/watch?v=mdR1scxeqRs[/youtube]