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Net#work BBDO – It all comes down to this for the Proteas



A multi-platform ad campaign for Cricket South Africa by Net#work BBDO. To create hype and excitement around the upcoming cricket season, Net#work launched a campaign with the tagline “It all comes down to this” featured on all the campaign elements –¬† TV, radio, print and on-site activations. Here are the TV and radio ads for you to watch/listen to. Let us know what you think.




Deputy Executive Creative Director – Graeme Jenner

Art Director – Donovan Goliath

Copywriter – Jeff Tyser

Director – Keith Rose






Between 10 and 5