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Net#work BBDO’s TV campaign for Simba

[youtube]http://www.youtube.com/watch?v=GzyzNVrZDME[/youtube]

 

Just as avid rugby fans gear themselves up with green-and-gold shirts, enough braai meat to feed an army, flags and other paraphernalia during RWC time, marketers are quick to jump on the rugga brandwagon by showcasing clever advertising campaigns.

 

Net#work BBDO is no different. It launched a tongue-in-cheek campaign for client Simba to coincide with the Rugby World Cup opening ceremony early last month. The campaign celebrates Lay’s limited edition chip flavours Biltong and Prawns on the Barbie.

 

The ‘Lay’s Flavour Cup’ is an online and sms campaign that got consumers to vote for a worthy challenger flavour to go up against SA’s Biltong flavour. Four countries were involved, each with their own significant culture and tradition: South Africa, New Zealand, Australia and England.

 

The competing flavours, Airedale Cheese & Black Pepper (New Zealand), Aussie Prawns on the Barbie (Australia) and Roast Beef and Yorkshire Pudding (England) were each in the running to challenge the SA competitor, Biltong.

 

SA supporters voted Aussie Prawns on the Barbie as the flavour to beat in the Lay’s Flavour Cup Final. The ads show Springbok Captain John Smit go up against “Chippie McMillan” in an ultimate chip eating contest.

 

The team behind the cheesy but fun ads are Net#work BBDO’s Rob McLennan (Executive Creative Director), Liam Olding (Copywriter) and Warwick Rautenbach (Art Director).

 

[youtube]http://www.youtube.com/watch?v=hb95RVV_yRY[/youtube]

[youtube]http://www.youtube.com/watch?v=WQpNjKscUXM[/youtube]

[youtube]http://www.youtube.com/watch?v=t9b9caJU1DM[/youtube]

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[youtube]http://www.youtube.com/watch?v=sSeTDrlIp-Q[/youtube]

[youtube]http://www.youtube.com/watch?v=VyBw-TvNLAc[/youtube]

 



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