14 Oct Macallan Whisky Masters of Photography activation
This week Macallan Whisky has rolled out the final stages of their photography exhibition called the Masters of Photography.
Together with famed photographer Albert Watson, MOP is a visual narrative of the long journey made from acorn to glass to eventually produce a rich and complex Single Malt. This is the first time The Macallan’s romantic journey will be shared with South Africans, which begins in the Spanish forests and concludes at The Macallan’s spiritual home in Scotland.
Watson embarked upon a journey of 12 days covering 965 kilometres and encountered some of the most breathtaking scenery. From the forests of Northern Spain, where the Spanish oaks grow, to the traditional cooperage in Jerez, Watson began a journey of discovery, culminating in the alchemy and passion of The Macallan Distillery in Scotland. The photographic odyssey took place in three parts – the romantic tale of a couple’s road trip, a series of images expanding on this particular journey and finally the creation of fine art platinum prints.
“The Macallan prides itself on aligning with masters of different crafts, which is why we are proud to present this international collaboration. To us the Macallan MOP showcases a unique relationship between two great art forms, whisky-making and photography,” commented Candice Baker, Brand Ambassador for The Edrington Group Whisky Portfolio.