NIKE: #AlwaysOn for Oscar Pistorius

[youtube]http://www.youtube.com/watch?v=529OjNF6-MM[/youtube]

 

Nike Sportswear has just released their new campaign starring Oscar Pistorius in a video piece, and their timing couldn’t be better. Right off the back of Oscar winning the GQ Best Dressed Man, the release features shots of Oscar’s life on and off the track as well has his style.

 

Nike Sportswear Facebook tab

 

The campaign is comprised of 4 elements:

 

A Facebook tab that holds most of the content, including the video and links to the other imagery.

 

A website with the video and manifesto piece.

 

A mobile site with video and links to rest of the content.

 

All properties include the embedded Youtube video.

 

Nike Sportswear Mobile landing page

Oscar Pistorius blog article

 

Supporting the campaign is a large media push, with a mix of Facebook ads, bought media, display and Youtube promoted videos. The creative direction of the campaign was put together by ISOBAR South Africa.

 



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