20 Oct KFC So Good Umbrella Activation
Wanting to give back to the community to celebrate 40 years in SA, KFC and their agency Ogilvy Joburg have launched a So Good campaign. Sharing a name with the brand’s pay-off line, the initiative aims to bring South Africans ‘So Good’ moments.
Yesterday, to begin their campaign of good deeds, KFC provided umbrellas for public transport commuters in Joburg as the first rains of the season started. In their own words,”Yesterday saw the first of many So Good umbrella activations go live, and we look forward to helping many more commuters as the Summer rains continue in coming weeks.”
Good going, KFC.