20 Oct Yellow Pages – Amazing Race, Joburg
Specialist word-of-mouth marketing agency HaveYouHeard worked with Halo Advertising to carry out the Yellow Pages Amazing Race across Joburg, Durban and Cape Town. This is a video of the Joburg race. On the day teams had to follow the clues, find the mystery locations, complete the tasks, and share their progress on social networks. The activations were in conjunction with the reveal of Yellow Pages’ newly designed consumer interaction platforms which make things a whole lot easier to find. Have a look at their Facebook page.