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Smile Dammit

#SmileDammit Round 2



94.7 Highveld Stereo’s Breakfast Xpress show has been coaxing smiles from Joburgers lately with their #SmileDammit campaign by Black River FC. It kicked off in July with an activation that brought blossoms to the bare winter trees on William Nicol. We covered the story here.


The second edition of the #SmileDammit campaign is currently bringing much needed smiles to early morning Joburg gymmers in the form of post workout doughnuts! The video says it all.




Creative  – Black River FC
Digital communication – Retroviral


Between 10 and 5