Support our GBV Cause – buy a poster
Latest Creative News
SOLO tactical

Solo responds to Axe’s fallen angels

SOLO tactical


After a viewer laid a complaint against the Axe Fallen Angels commercial, claiming it offends Christians, the ASA (Advertising Authority of South Africa) ruled that the ad be pulled. In response Bester Burke Slingers have come up with this tactical ad for their client and Axe competitor Solo.




ECD : Stephen Burke
CD : Wallace Seggie
CW : Stephen Burke
AD : Tim Jones


See the original Axe commercial HERE. The angels appeared without their halos in the edited version for South African TV. Do you think it should’ve been pulled?


Between 10 and 5