KFC Wall of Hope

KFC Hope

 

Last Tuesday KFC unveiled a Wall of Hope in Joburg. The interactive art installation in the Melrose Arch Piazza was designed to represent the children that KFC helps through their Add Hope national feeding initiative.

 

1.8 metres tall and 115 metres long, the steel interconnected wall panels, consisting of 5500 childlike figures each with an empty tummy, bend around the Piazza to form (from above) the word HOPE. The aim of the piece is to remind people of the 239 million people at risk of starvation in Sub-Saharan Africa but that through initiatives like KFC’s Add Hope there is a solution.

 

KFC Hope

3 Comments

  1. Khutso Mashishi

    I have never fell so much in love with a campaign. Big Up KFC, the Wall of Hope (Add Hope) campaign is a good project and Africa is proud of you and so does me, a Public Relations Student.

  2. Wow this is brilliant and very inspirational…big up 2 KFC…HOPE THAT WE NEED..

  3. Welldone KFC and Ogilvy. Great campaign indeed.I always donate my R2 whenever i go to KFC and I feel good after doing it.