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New Steers TVC: Hero Roll

[youtube]http://www.youtube.com/watch?v=Sa0q6KHvd4k[/youtube]

 

This new TVC for Steers by TBWA Hunt Lascaris and Fresh Eye Film Productions says good bye to favourite retro heroes to make room for the new Hero Rolls now available at Steers.

 

The director Bevan Cullinan says,”When we read the script we immediately loved it. Obviously the comedic element appealed but it also allowed us to do something visually enticing since the absence of dialogue meant the aesthetic really took priority. One of the challenges was getting the look-alikes and Heat Casting did a really good job for us. We didn’t have all that much time to source them but the final line up was a group of characters that were unmistakable. Additional signifiers like the Ferrari and the Rambo headband etc all made the characters that much more believable.”

 

Credits:

 

Agency – TBWA Hunt Lascaris

Production company – Fresh Eye Film Productions

Producer – Graham Black

Director – Bevan Cullinan

DOP: Peter Tischauser

 



Between 10 and 5