TBWA\Hunt\Lascaris, advertising agency to Cotlands, created this TV ad to highlight the great work that the non-profit children’s organisation has done and is currently doing. Here’s some info on how the ad came about:
The truth is that if as a child you’ve had a great hero in your life, then as an adult you’d automatically want to become a hero to another child because you understand the importance of having a hero in your own life. This essentially led us to the big idea that children who have heroes, become heroes.
Today those who are in the public eye are often considered modern-day heroes, anyone ranging from popular television and radio presenters to successful actors and musicians. For our idea, we had to identify popular modern-day heroes with high profiles and showcase their childhood heroes, showing how they helped shape their successes as adults.
For our campaign we identified R&B star Loyiso Bala’s amazing relationship with his childhood hero, Luwando Bantom as the perfect story to bring the concept of children who have heroes, become heroes, to life. The story is a celebration and tribute to all the unsung heroes, the heroes behind the heroes. It celebrates the brave, courageous, selfless and thankless journeys unsung heroes like Cotlands, continuously take for others.
Copywriter: Suzanne Du Toit
Art Director: Tebogo Suping
Creative Director: Justin Wright
Executive Creative Director: Damon Stapleton
Agency Producer: Sandra Gomes
Client Service: Mamothibedi Mohlomi
Director: Malo 8 (Frieze Films)
Producer: Jo Barber (Frieze Films)
Cinematographer: Werner Maritz
Sound Design: Louis Enslin (Produce)
Music: Paul Shafer (Earworm)
Editor: Shaun Broude (Aces Up)
Client: Roy Bingham (Cotlands Marketing and PR Manager)