#SmileDammit, the ongoing campaign for 94.7 Highveld Stereo’s Breakfast Xpress show, had cyclists hit the streets sans bicycles yesterday morning to say ‘Sorry for Sunday’. Sunday will see some road closures in Joburg for the Momentum 94.7 Cycle Challenge. In order to beg Joburg drivers for forgiveness pre-race, cyclists stood at traffic lights to say sorry, present them with alternative routes, offer to clean their windscreens and get them to #SmileDammit.
See the previous activations here.
Creative – Black River FC
Digital communication – Retroviral