STREPSILS

Strepsils: Secrecy Bill

STREPSILS

 

A day after the news about the Secrecy Bill broke, Strepsils sent out this message to the media of South Africa via a tactical e-mailer. Copy reads: “To all South African journalists: Never lose your voice.”

 

Credits:

 

Agency: Euro RSCG

Executive Creative Director: Jonathan Deeb

Creative Director: Fiona O’Connor

Copywriter: Willie Struwig

Art Director: Alex Christodoulou

 



Between 10 and 5