Retroviral and Bangersandnash

A message for Durex

Retroviral and Bangersandnash


Whoever handles the twitter account for Durex SA caused a PR nightmare for the brand yesterday after they tweeted a hugely inappropriate, sexist joke and proceeded to makes things worse with their sloppy handling of the public outcry which ensued. Read all about it HERE and HERE.


This is a message to the brand from Dan Nash of Bangers and Nash and Mike Sharman of RetroViral, two people who do know a thing or ten about Online Reputation Management.


It must be noted that Durex SA tweeted an apology today saying,”As a brand respected by millions, we wld like 2 take this opportunity 2 apologize 4 the jokes posted on our timeline yesterday.”


Your thoughts?


Between 10 and 5