A tactical Movember campaign for PnP by Aqua Online. Read all about it:
As a proudly South African brand, Pick n Pay wanted a simple activation that supported Movember in a locally relevant way. The solution was ‘Viva Mo’Zansi’, a series of illustrated posts that put a home-grown spin of some of the iconic ‘tache shapes out there. Published on the Pick n Pay Facebook page, and shared via Twitter, the posts highlighted the Movember cause in a manner that was fun and engaging, and the posts served as conversation starters within the Pick n Pay community.