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Case Study: Darling to Carling

[vimeo]http://vimeo.com/33276732[/vimeo]

 

Carling Black Label, one of the sponsors of Rocking the Daisies, managed to get the host town of Darling to change its name to Carling for the music festival weekend. Ogilvy is the ad agency behind the campaign and this is how they did it.

 

Credits:

 

Executive Creative Director: Chris gotz
Creative Director: Tommy Le Roux
Creative Director: Jonathan Lang
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Account Director: Paul Grater
Account manager: Jamie Curtis

 



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