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Wimpy Braille Burgers

[youtube]http://www.youtube.com/watch?v=5YAchE0-o-o[/youtube]

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Agency: MetropolitanRepublic

Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell



Between 10 and 5