BMW Interactive Projection by iLogic

[youtube]http://www.youtube.com/watch?v=C6dUjnuefF8&context=C3bae1c1ADOEgsToPDskKLKFAGca1wW2w7uE5VhDmu[/youtube]
Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). Consumers engaged in real time, while having serious fun with new technology and the brand!

Agency

Agency

2 Comments

  1. Really fantastic consumer interaction. First assumed this was the work of the guys at Cherry Flava

  2. If you like this campaign, BMW Interactive Projection, please vote for it it in the Facebook Studio Awards.
    The Facebook Studio Awards recognises campaigns that are grounded in social insights, real connections and authentic conversations.
    http://facebook-studio.com/gallery/submission/bmw-interactive-projection