Jay Jays – First Kiss



This new campaign, First Kiss by The Suits for trendy clothing brand Jay Jays, was released in time for Valentine’s Day. The in-store posters sporting QR codes and the interactive Youtube video all lead to a virtual online kiss with ripe and ready Jay Jays models – Jovan and Chelsea – or in reality a bunch of people smooching their computer screens. A facebook app was also created where fans can tag their first kiss and student activations and print ads are in the pipeline.


Jay Jays South Africa on facebook





Between 10 and 5