Luke Edward and Marc Smit

Students vs Agencies: Copy or Coincidence?

Luke Edward and Marc Smit

By Marc Smit at Red & Yellow in 2009


By Publicis Joburg

By Publicis Joburg on Ads of the World Jan 2012


We’ve come across two apparent cases of copycatism involving ad agencies and student work just this week. Whether or not the accusations are justified, we can’t say. But, here they are, for you to decide for yourselves.


The first examples are two strikingly similar print ads both for Stihl leaf blowers, one by a Red & Yellow student, Marc Smit, who created it as a 2nd year project in 2009 and the other by Publicis Johannesburg.


The second example is an idea for a Kleenex campaign by an Australian student in 2008 and a new campaign by Canvas for Expert Whitening. I’d give Canvas the benefit of the doubt on this one but the call is yours.


student vs canvas

Scamps by an Australian student. Print ads by Canvas.


This subject could be debated endlessly and this kind of thing will always come up. Would you like to see posts like this on 10and5 or are you sick of having this conversation? Please let us know!



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