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Mcdonald’s ‘Love Your Dessert’



A new campaign by DDB and illustrated by Masters & Savant inspired by the works of renowned ceramicist, Paul Smith.


M&S says, “We wanted to create the textures of a sculpture while at the same time conveying the feeling of a person who is relishing any of the Mcdonald’s dessert offerings; be it a milkshake, mcflurry, sundae, ice-cream or apple pie. In addition to the expressions of complete bliss and contentment, we also tried to give our characters depth and their own unique personalities.”



Between 10 and 5