To promote season 2 of The Walking Dead on TopTV’s FX channel, Ireland/Davenport enlisted the help of a zombie to terrorise cinema go-ers while they were being distracted by a fake romantic comedy trailer.
The activation took place over December at selected cinemas nationwide.
Philip Ireland – Executive Creative Director
John Davenport – Executive Creative Director
Natalie Urban – Art Director
George Chen – Copywriter
Yoli Mes – Agency Producer
Lourens Van Rensburg, 7Films – Director
Benjamin Kaufman, 7Films – Producer
Zama Jolobe, Aces Up – Editor
Peter Cornell, Humdrum – Music & Sound Composition