Ireland/Davenport were tasked with creating hype around the launch of season 2 of the zombie television series, The Walking Dead, on TopTV.
This TVC, called Bedtime Story and currently running on TopTV, is part of the campaign. You can see last week’s coverage ‘A Zombie at the Movies for The Walking Dead Season 2’ here and more of the campaign executions here.
The director of the spot, Kofi Zwana of 7Films, explains the concept, “As the show was already established, we wanted to highlight how adaptable one might become after living in a zombie apocalypse for some time. Whatever tragedy befalls us; we ultimately find a way to live on and fall into new routines: as life goes on, again.”
Creative Director: Phil Ireland and John Davenport
Agency Producer: Yoli Mes
Copywriter/Art Director: Natalie Urban
Production House: 7Films
Producer: Jason Plumbly
Director: Kofi Zwana