Cell C | Be The Witness

[youtube]http://www.youtube.com/watch?v=087BCCUQP9Q[/youtube]

 

Justice Mukheli of Ogilvy Jhb and creative trio I See a Different You features in this video for Cell C’s Be Now campaign.

 

Justice always took mental pictures but it wasn’t until recently that he picked up the camera and started exploring the craft of photography. It was the co-existence of beauty and ugliness in his hometown Soweto that inspired him to tell stories in a single frame. To people who only see the ugliness of life, Justice’s advice is “try looking at things from a different angle”. An artist at heart, Justice believes that the only way to capture a moment is to live in the moment.

 

benow.co.za

 

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