Design Indaba – Expo by Jupiter Drawing Room



New work from Jupiter Drawing Room for the Design Indaba. The brief was to dispel the misconception that the Expo is an exhibition rather than a market. The campaign therefore advertised the Expo as a shopping experience, encouraging consumers to visit the show and spend, while still retaining the event’s status.






Creative Director – Design: Joanne Thomas
Client service: Masha Roginsky
Production: Isabella de Villiers
Animation: Gerard Human and Kamila Kelly at Masters & Savant
Sound: Rob Brinkworth at Resonate
Creative: Talyn Perdikis and Annabel Slingsby
DTP and retouching: Ernestine Daniels, Erika Staudacher


Between 10 and 5