“1 day, 1 design, 100 numbers” is the concept behind exclusive, Amsterdam-based T-shirt company, Sequoia Tees. Every day one new T-shirt design by an invited artist goes up for sale on the Sequoia website. Only 100 of each design is made.
The design is manually printed on a T-shirt. The T-shirt will have a number, chosen by the customer, punched (cut out and strengthened) in the left sleeve of the shirt. When a numbered T-shirt has been sold no one else can buy that design with that number, making each tee completely unique. The collectors item is then wrapped in a designed gift box and comes with a certificate of authenticity and a handwritten note from the artist.
South African artist Ruan Hoffman was asked to create a series of T-shirt designs for Sequoia to the theme “Celebrating the End of the World.” This, his first design called Fireworks, was launched on the 4th of March. The rest of the series will be launched one by one in April, May and June.