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Ogilvy CT for VW – ‘Wipe Out’

 

To illustrate the importance of fitting genuine VW shock absorbers in Volkswagens, Ogilvy CT ran this ad in motoring newspapers and in the parts & service area of various VW dealerships. The headline reads, “Four small shocks can save you a big one.”

 

Credits:

 

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson

 



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