Ogilvy CT for VW – ‘Wipe Out’


To illustrate the importance of fitting genuine VW shock absorbers in Volkswagens, Ogilvy CT ran this ad in motoring newspapers and in the parts & service area of various VW dealerships. The headline reads, “Four small shocks can save you a big one.”




Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson


Between 10 and 5