Screen shot

Interactive Video for New Peugeot 208 by EURO RSCG

[youtube]http://www.youtube.com/watch?v=1KduwP0wv2w[/youtube]

 

Second most creative agency in the world, according to the Gunn report, BETC EURO RSCG sourced from within the international EURO network of agencies when briefed to come up with a creative way to launch the new Peugeot 208 to the world.

 

EURO RSCG South Africa beat the competing sibling agencies with this idea and were tasked to develop the interactive video, a first for Peugeot. The story is based on the campaign line ‘Let Your Body Drive’ and lets the viewer control the completely naked main character, played by Carl Beukes, as he finds himself in one highly awkward situation after another.

 

The 7 minute video has already received over 2 million views on Youtube in just over a month and the accompanying site was made ‘site of the day’ by FWA.

 

Jonathan Deeb, the Executive Creative Director of EURO RSCG South Africa says, “The idea is about letting your instincts take control and enjoying the world with your senses.”

 

Try it out for yourself above. Tip: Click ‘No’ when he is in the Chinese stall.

 

Team involved:

 

Client service: Kate Lambon, Kate Pearce

Copywriter: Jeff Harvey

Copywriter: Balekane Mokoditoa

Art director: Romy Lunz

Agency producer: Leane Carr

Executive Creative Director: Jonathan Deeb

Production company: Jump films

Director: Mike Middleton

Producer: Janet Sender

Post production: Kobus Loots, Upstairs Post

Special effects: Christian Van Der Walt, Sinister Studio

Music: Rob Schroeder, Rob Roy Music

 

Euro Team

 

Creative Director: Anne-Cécile Tauleigne

Creative Director and Chairman: Rémi Babinet

International general director: Henri Tripard

Board director: Julien Grimaldi

Account manager: Thomas Boutte

Account director: Xavier Blairon

Group leader: Olivier Sentucq

Producer Maxime Huyghe

 



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