Y&R for Playboy SA



Although internationally Playboy has always been a publication that places a significant focus on intelligent journalism and publishes iconic interviews and in-depth features, locally there is the idea that the magazine only has room for naked women. To help shift perceptions about Playboy SA, Y&R developed this print campaign with the pay-off  “More than just a centerfold.”




Creative Team Credits:
Executive Creative Director: Graham Lang
Creative Director: Graham Lang
Copywriter: Werner Marais. Katherine Glover
Art Director: Alexi McCarthy. Graham Lang
Typography: Rowan Foxcroft
Photographer: Jesse-Leigh Elford
Producer: Ashleigh Hamilton
Accounts executive: Megan Hall


Updated – here’s the rest of the campaign:




Between 10 and 5