Y&R for Playboy SA

PlayboySA.SiliconValley

 

Although internationally Playboy has always been a publication that places a significant focus on intelligent journalism and publishes iconic interviews and in-depth features, locally there is the idea that the magazine only has room for naked women. To help shift perceptions about Playboy SA, Y&R developed this print campaign with the pay-off  “More than just a centerfold.”

 

Credits:

 

Creative Team Credits:
Executive Creative Director: Graham Lang
Creative Director: Graham Lang
Copywriter: Werner Marais. Katherine Glover
Art Director: Alexi McCarthy. Graham Lang
Typography: Rowan Foxcroft
Photographer: Jesse-Leigh Elford
Producer: Ashleigh Hamilton
Accounts executive: Megan Hall

 

Updated – here’s the rest of the campaign:

 

 

Agency

AgencyY&R

agency

AgencyY&R

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