Screen shot




Machine is a brand new independent, integrated, BTL agency based in Cape Town, Joburg, Durban and Nairobi. The new company is made up of complementary divisions –  Creature, the incentive and activation division; Big Wednesday, a full service above the line advertising agency; Domino, a digital agency with a lead in social media and Answered, the online market research division.


The new agency had the opportunity to design the March issue cover of Advantage Magazine to coincide with their launch. The illustration process was shot over a 3 day period and made into this time lapse video, which is linked to the cover of the magazine by a QR code.




Creative Director: Jake Bester
Illustrator: Dani Loureiro
Agency: Big Wednesday, a part of Machine
Shot and Produced by Shoestring Productions


Between 10 and 5