Starting today, the water conservation NGO, FLOW (For the Love of Water) is urging 10 000 Twitter users to #CloseTheTap using only tweets.
The website developed for the campaign live streams a running tap – a symbol for daily water wastage. The tap, connected to Twitter will close with water saving tweets carrying the #CloseTheTap hashtag.
The campaign was developed by NATIVE and the tap installation is hosted at RSA Web.
