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HalfArsed-a Chef | NoMU’s Online Cooking Show



This new campaign by top food innovation brand NoMU is a spoof web series that makes fun of the world’s current obsession with reality TV cooking shows. The first episode of the series, HalfArsed-a Chef, is called The Boerie Tower and features some well-known faces, including Helen Zille.




Concept and production:
Retroviral Digital Communications and Team Best Productions


Between 10 and 5