30 Mar We vs Me: The Power of Collective Intelligence

[vimeo]http://vimeo.com/39327136[/vimeo]

TBWA\Hunt\Lascaris was asked to theme the 2012 Standard Bank Economy Roadshow hosted by the Chief Economist for Standard Bank, Goolam Balim.

Their solution was ‘We vs Me’ (The Power of Collective Intelligence) showing the strength of the collective versus the individual based on Standard Bank’s 60 research analysts worldwide, who collaborate to give an accurate prediction of the state of both the World and Africa’s economy.

This animation explains the idea.

Credits:

Creative Director: Justin Wright

Art Director: Coenraad Grebe

Copywriter: Gauri Dalvi

Animation: Masters & Savant

Producer: Lebo Mokwena