The online component to the Clover Dairy “Way Better” campaign is a digital journey through the animated Clover Milky Way where you can learn more about the characters created for the TVC.
Much like the TV ad, the site tells the story of how the quality dairy products are made by a family of fantastical characters; each creature with a particular role and skill on the production line. The difference is that this time it’s interactive. While Clovers appeals to a wide demographic, the audience for this site was a subset of people with faster than average internet connection.
The site is rich with detail, animation, sound and content. Users can download extra material, like cellphone screensavers and desktop backgrounds and share the site using Facebook.
Credits:
Gloo Digital Design
Black Ginger
Shy the Sun
Joe Public
Find it at www.waybetter.co.za
