Mercedes-Benz Motion Sensor billboard

Mercedes-Benz Motion-Sensing Billboard by Net#work BBDO



To promote Blind Spot Assist, one of the lesser-known safety features of Mercedes-Benz, Net#work BBDO built a giant side-view mirror with a motion-sensitive warning triangle and attached it to a billboard. The billboard works exactly like the Blind Spot Assist feature, when passing cars enter the mirror’s ‘blind spot’, they are picked up by the motion sensor and the triangle flashes red. Only this time on a giant scale.




Agency: Net#work BBDO
Executive Creative Director: Rob McLennan
Creative Directors: Bruce Anderson & Rob Rutherford
Art Director: Clayton Swartz
Copywriters: Sarel Chauke & Rob Rutherford
Production company: Oaktree Studios


Between 10 and 5