TBWA\Hunt\Lascaris made this installation for the Sharklife Conservation Group and The Endangered Wildlife Trust to create awareness about the 73 million plus sharks that are killed for their fins every year. The fins are primarily for use in shark-fin soup.
Most people don’t know that South Africa is a major centre for the shark fin trade and so the two organisations joined forces to bring shark-finning front of mind for South Africans.
TBWA\Hunt\Lascaris produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.
Art Director: Justin Wright
Copywriter: Mike Vines
Creative Director: Justin Wright
Executive Creative Director: Matthew Brink, Adam Livesey, Damon Stapleton
Agency Producer: Craig Walker
Producer: Greg Pentopoulos
Photographer: Clive Stewart